Manager, Digital Fundraising

November 23, 2021

Job Details

Job Location:World Food Program USA – Washington, DC


 OVERALL POSITION DESCRIPTION:

This position will serve as a member of our Philanthropy team with a focus on managing and growing digital fundraising for core (low-dollar) and mid-Level donors.

This position will develop and drive World Food Program USA’s digital fundraising programs, currently including email and list growth. The Manager, Digital Fundraising will be part of a larger, comprehensive effort to acquire, upgrade, engage, and renew core and mid-level donors through a variety of channels.


GENERAL RESPONSIBILITIES

  • Help develop digital strategies designed to support the growth, diversification and retention of core and mid-level donors.
  • Manage the day-to-day activities and email copy calendar for email fundraising programs including appeal, cultivation, stewardship and advocacy messages.
  • Meet or exceed annual fundraising goals set in concert with the Director.
  • Define clear metrics for success and coordinate future messaging based on performance against goals.
  • Produce emails and donation pages as needed. QA all emails, donation pages, digital petitions, and pledges.
  • Collaborate with Communications and Marketing staff to integrate digital campaigns; route copy for approval; and ensure alignment strategies, messaging and goals.
  • Work in coordination with Director to manage consultant relationships with digital fundraising agencies and/or consultants.
  • Improve processes for and manage robust testing processes, email and donation form optimization and reporting.
  • Collaborate with other teams to optimize donor segmentation and targeting.
  • Be a thought leader and champion for digital fundraising and engagement best practices for the organization.
  • Work with the development team to identify high-value opportunities for future digital development.
  • Other duties as assigned

QUALIFICATIONS

  • Passion for our shared vision of creating a world with zero hunger
  • Commitment to a donor-centric framework that honors the donor journey from first to ultimate gift, and the many ways donors engage with and support WFP USA
  • 3-5 years minimum experience in digital fundraising and marketing for nonprofits, either in-house or at an agency servicing this sector
  • Familiarity with automation and CRMs. Preference for working knowledge of GoogleDocs, Pardot (or similar email marketing platform), Springboard (or similar donation page platform) and Salesforce (or similar CRM)
  • Strong interpersonal, communications and organization skills
  • Ability to lead and collaborate effectively in a team-focused environment
  • Demonstrated ability to coordinate and execute complex projects

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