Senior Manager, Digital Advertising
World Food Program USA
As the Senior Manager of Digital Advertising, Maddie Fumi creates impactful digital and paid social campaigns across a wide variety of online platforms. She is building out WFP USA’s digital advertising strategy to drive brand awareness, donor acquisition and donor retention, focusing on lead generation and revenue growth strategies.
Prior to joining WFP USA, Maddie was a Digital Account Manager at DDC Public Affairs, a role where she worked closely with clients to develop strategic digital media advocacy campaigns across a variety of policy issues including, tax, energy, transportation and infrastructure. Prior to DDC, Maddie worked in client relations at DCI Group, coordinating and implementing traditional and social media strategies for a wide variety of brands, coalitions and advocacy organizations.
Maddie studied International Relations, Public Policy Leadership and Spanish at The University of Mississippi.