WFP USA and KFC Launch Add Hope Campaign To Feed Hungry Families Across The Globe

Published October 10, 2016
Last Updated May 20, 2021

Washington, D.C. — World Food Program USA is pleased to announce the launch of KFC’s Add Hope campaign, one of the largest private-sector fundraising initiatives committed to feeding the hungry.

One in nine people worldwide suffer from chronic hunger—and children are the most vulnerable. The Add Hope campaign helps feed children in need by raising support for the United Nations World Food Programme (WFP), the largest humanitarian agency dedicated to global hunger relief.

Through October 30, customers can visit participating KFC restaurants, log on to or text “KFCWHR” to 90999 in the U.S. to make a donation. Every dollar raised goes directly toward WFP’s operations to fight hunger, including the agency’s school meals program, which feeds nearly 18 million boys and girls in the world’s poorest classrooms.

“KFC is a company that feeds the world, not only with our world famous chicken, but also with our Huge Heart,” said Jason Marker, KFC U.S. President. “KFC’s support of WFP helps fund its school meal programs, which provide balanced meals to millions of children across the world. As a business, it is our privilege and responsibility to give back to our communities, both globally through the WFP, and locally, with Harvest and our volunteer programs.”

For just 25 cents, WFP can deliver a nutritious meal to a hungry child. By easing the burden of putting food on the table, school meals enable parents to keep their sons and daughters in the classroom. Good nutrition also empowers students to succeed by helping them stay healthy and focused. Studies have shown that school meals boost enrollment, attendance and graduation rates, especially among girls.

“With the help of the private sector, we can eliminate hunger in our lifetimes,” says Rick Leach, President and CEO of World Food Program USA.


“By mobilizing consumers across the U.S., companies like this one are helping us raise awareness and support for the millions of children across the globe who will go to bed hungry tonight. Through nourishing meals, we can add hope to the lives of families in need and create a brighter tomorrow for boys and girls everywhere.”

This is the tenth year KFC has partnered with WFP to help solve world hunger.

# # #

About KFC

KFC Corporation, based in Louisville, Ky., is the world’s most popular chicken restaurant chain. KFC specializes in Original Recipe®, Extra Crispy™, Kentucky Grilled Chicken® and Extra Crispy™ Tenders, Hot Wings™, Go Cups, KFC Famous Bowls®, Pot Pies, freshly hand prepared chicken sandwiches, biscuits and homestyle side items. There are nearly 20,000 KFC outlets in more than 125 countries and territories around the world. KFC Corporation is a subsidiary of Yum! Brands, Inc., Louisville, Ky. (NYSE: YUM). For more information, visit Follow KFC on Facebook (, Twitter ( and Instagram (

About World Food Program USA

World Food Program USA is a 501(c)(3) charity that proudly supports the mission of the United Nations World Food Programme (WFP), the largest humanitarian agency addressing hunger worldwide. By mobilizing individuals, lawmakers and businesses in the U.S. to advance the global movement to end hunger, we bolster an enduring American legacy of feeding families in need around the world.

For more information and media interviews, contact:

Kasey Mathes, KFC’s Associate Manager of Public Affairs:; (502) 847-2365

M.J. Altman, WFP USA’s Editorial Director:; (202) 627-3932