Senior Director, Marketing & Digital Advertising
World Food Program USA
As the Senior Director of Marketing and Digital Advertising at WFP USA, Jill Ammon is responsible for driving the vision and success of the marketing and digital advertising programs to advance the WFP USA brand, policy and fundraising goals alongside External Affairs and the Chief Marketing Officer. With 20-plus years of experience spanning digital strategy, advertising, acquisition, licensing and merchandising, engagement and fundraising, Jill is and will forever be motivated by, and passionate about, implementing change and improving lives.
Most recently, Jill consulted with several impact nonprofits and good for the world companies to include the DC Special Olympics and Human Rights Campaign (HRC) to increase acquisition, deepen brand engagement and expand revenue streams. Prior to that time, Jill was the Vice President of Marketing and Engagement at Food Allergy Research and Education (FARE) leading integrated marketing and engagement campaigns resulting in licensing, corporate and small donor revenue growth.
Jill was also the Managing Director of Digital Marketing and Engagement at the American Diabetes Association where she established and grew the digital marketing, advertising, ecommerce, engagement and analytics teams. She increased reach, brand awareness, acquisition and revenue in support of the organization’s research, education and fundraising programs.
Jill earned an M.B.A. in Marketing from George Washington University and has a B.S. in Hospitality Management from Virginia Tech.