Hacking Hunger: Episode 46 – “Everything Changed Overnight.” WFP USA CEO Barron Segar on Navigating a Global Crisis

Published May 28, 2020

“We don’t decide where we’re born. People don’t decide to be born in a civil war. And I know that our supporters and I know that I believe that we have an obligation to help every person, wether they are part of our family, or halfway around the world in South Sudan.”

Three months after Barron Segar joined WFP USA as president and CEO, disaster struck. COVID-19 hit and uprooted life as we knew, forcing Barron and WFP USA leadership to reimagine many of their plans.

But Barron is no stranger to crisis – he has decades of experience navigating uncertain times, including fundraising during the Great Recession. Before he joined us, Barron spent nearly two decades at UNICEF USA, most recently as Executive Vice President and Chief Development Officer.  His experience has shown through as he leads WFP USA through this current crisis, so we wanted to ask him just a little bit more on how he does it.

We sat down with Barron to ask about his background, goals and leading in the time of COVID-19.