The Weeknd Named Goodwill Ambassador
for United Nations World Food Programme

(L-R) U.N. WFP Executive Director David Beasley, The Weeknd, and WFP USA CEO Barron Segar. Photo by Rich Fury/Getty Images for U.N. World Food Programme.

At a private reception in Los Angeles, the United Nations World Food Programme (WFP) inducted its newest Goodwill Ambassador, multi-platinum and diamond certified Grammy Award© winning artist Abel “The Weeknd” Tesfaye. The Weeknd, joining fellow U.N. World Food Programme Goodwill Ambassadors Kate Hudson and Michael Kors, will use his voice and platform to advocate for ending global hunger.

The Weeknd has been a passionate advocate and generous supporter of humanitarian causes throughout his career, with over $3 million in donations to various organizations in the past year. Most recently, he donated $1 million to the U.N. World Food Programme’s relief efforts in Ethiopia following months of deadly violence in northern Ethiopia. As the son of Ethiopian immigrants to Canada, the conflict deeply impacted him, and ultimately this moved him to deepen his relationship with the U.N. World Food Programme.

WFP USA President & CEO Barron Segar. Photo by WFP USA.

World Food Program USA President and CEO Barron Segar offered welcoming remarks, praising The Weeknd’s commitment to advocating and helping the world’s hungriest people:

“Abel is one of the most incredible voices we will ever see around the world for those who go hungry every night.”

U.N. WFP Executive Director David Beasley. Photo by Rich Fury/Getty Images for U.N. World Food Programme.

U.N. World Food Programme Executive Director David Beasley came to the stage to share about the current global hunger crisis:

“We are reaching now a crisis point unlike anything we’ve ever seen before. It’s hard to believe that the world doesn’t know about this…43 nations with 42 million people literally in more trouble than we’ve ever seen since World War II.”

Introducing The Weeknd as the newest Goodwill Ambassador, Executive Director Beasley pointed out:

“Why is today important? Because we’re going to wake up and shake up the world and the world leaders. And we need a superstar, a Super Bowl hero, to come out and be our superhero…We need someone like The Weeknd to help wake up the world, with passion, that will come and help deliver that message.”

two men speaking on blue stairs
Photo: Rich Fury/Getty Images

U.N. World Food Programme’s David Beasley welcoming The Weeknd. Photo by Rich Fury/Getty Images for U.N. World Food Programme.

As Abel walked up to the stage to receive his official letter designating him as a Goodwill Ambassador, Executive Director Beasley said to him, “We need your heart. We need your voice. You’re going to help us save millions of people around the world. Thank you.”

(L-R) Josette Sheeran, WFP USA CEO Barron Segar, President & Co-Founder of Islamic Relief USA Anwar Khan, U.N. WFP Executive Director David Beasley, The Weeknd, Wassim “Sal” Slaiby, PepsiCo Foundation VP & Global Head of Philanthropy C.D. Glin, and U.N. WFP USA Board of Directors Rima Fakih. Photo by Rich Fury/Getty Images for U.N. World Food Programme.

Distinguished event guests included former U.N. World Food Programme Executive Director Josette Sheeran and World Food Program USA Board members philanthropist Rima Fakih Slaiby, chef and television personality Sandra Lee, President of Islamic Relief USA Anwar Khan, and eBay Chief Compliance Officer Molly Finn.

Read the press release for The Weeknd’s announcement +

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